Bikinis Battle Of The Jungle

Within hours of entering the celebrity jungle at the weekend, page three girl Nicola McLean was stripping to a barely-there bikini. The result: wall-to-wall coverage in the red tops. But is this well-worn publicity trick likely to work? Here we look at past I'm A Celebrity glamour girls and how stripping off has made them money... or not as much as they would have liked.

Nicola McLean: How much is my bikini worth?

MYLEENE KLASS

This shower under a waterfall went on to earn Myleene Klass £2 million

BIKINI ACTION:

The former Hear'say singer was catapulted back to fame in 2006 after showering under a waterfall in a now infamous white bikini in Series 6.

AFTER THE JUNGLE:

Inundated with work offers, she signed a £1 million deal to model clothes for M&S - including a white bikini.

Two albums reached No 1 in the classical chartes, and her TV career took off.

She recently launched her own Baby K range for Mothercare and is to replace Nicky Hambleton-Jones as presenter of TV's 10 years younger.

THIS BIKINI'S WORTH:

£2 million and rising rapidly.

Celebrity PR expert Nick Ede says: 'Presenting 10 Years Younger will be a huge earner this year.'

GEMMA ATKINSON

Gemma Atkinson became a lads' mag favourite after this showing

BIKINI ACTION:

The former Hollyoaks actress-turned-glamour-girl became a firm lads' mag favourite after cutting a curvacious figure on Series 7 last year - boosted by a breast enlargement (to a 34E).

Despite her quiet demeanor, the model is far from shy, so she took every opportunity to flash her bikini body.

AFTER THE JUNGLE:

Her annual calendar saw soaring sales and she rocketed up FHM's 100 Sexiest List to number 18.

She now features in video game Red Alert 3, which is reportedly lifting her profile in the U.S.

Next month she's playing Peter Pan at Manchester Opera House.

THIS BIKINI'S WORTH:

£500,000 maximum. 'Her appeal is limited, as she still hasn't found her niche - not a presenter, not an actress any more and not yet a household name,' says Nick Ede.

NANCY SORRELL

Nancy Sorrell has picked up modelling contracts with High Street brands since appearing on I'm A Celebrity

BIKINI ACTION:

The former lapdancer and wife of Vic Reeves - who joined her in the jungle - scored on good looks and warm personality, but was first out of Series 4 in 2004.

AFTER THE JUNGLE:

Since the show, which Sorrell, 34, credits with changing her earning potential, her modelling contracts have expanded to include many big High Street names, including Next and Pampers.

Designed a lingerie range for Ann Summers.

THIS BIKINI'S WORTH:

£400,000. 'She has a great personality, but has done only small endorsement deals,' says celebrity PR Nick Ede.

'Her Ann Summers range looks good, but won't be a huge earner.

'With such a strong personality I think she and Vic could be the new Richard and Judy.'

KATIE PRICE

Katie Price has been the most successful of the glamour models to graduate from I'm A Celebrity, earning £4 million since the show

BIKINI ACTION:

If it wasn't for I'm A Celebrity Series 3 in 2004, Jordan, 30, would never have met and married fellow jungle contestant Peter Andre.

AFTER THE JUNGLE:

She released her autobiography, Being Jordan, to coincide with I'm A Celebrity and sold more than 97,000 copies in a year.

She then put her married life up for public consumption with Jordan & Peter Laid Bare, a fly-on-the-wall TV documentary.

It was so popular that another six episodes followed in 2005 and there have been yearly instalments ever since.

She is paid a minimum of £25,000 for public appearances and her perfume, Stunning, has earned her a small fortune along with her Perfect Ponies children's books, and a workout DVD.

THIS BIKINI'S WORTH:
£4 million. Nick Ede says: 'She is a money-making machine.'

LINDA BARKER

Linda Barker posing in skimpy bikini has transformed herself

BIKINI ACTION:

When she appeared in this khaki string vest over a minuscule animal print bikini, no one could believe the TV presenter was in her 40s.

AFTER THE JUNGLE:

The style guru, 47, used her appearance in 2003's I'm A Celebrity to launch her own interiors catalogue under the brand name Really Linda Barker.

She has also appeared in TV adverts for sofa store DFS and Currys, modelled Asda underwear, made personal appearances and launched a yoga DVD.

THIS BIKINI'S WORTH:

£1.5 million. 'She is a very popular woman and was the first to really maximise on her potential.

'No one thought she would be the one from I'm A Celebrity to get so many endorsement deals and do so well from it,' says Nick Ede.

SOPHIE ANDERTON

Sophie Anderton, might have looked stunning, but her fiery character turned the public off

BIKINI ACTION:

The supermodel, 31, famous for risque Wonderbra adverts, looked stunning in Series 4 in 2004, but her fiery disposition turned people against her.

AFTER THE JUNGLE:

Anderton's post-show success was somewhat overshadowed by her exposure as a call girl and cocaine addict, which cost her a £100,000 contract with tanning company Fake Bake.

A contestant on Celebrity Love Island, in 2006, she also modelled bigname lingerie.

Lined up for the first series of reality show Cirque de Celebrite, but withdrew due to injury.

After a traumatic break-up, she is reportedly in rehab.

THIS BIKINI'S WORTH:

£1 million. 'She was clever and used the controversy to boost her earnings,' says Nick Ede.

'But people have lost interest in her, and the scandal stops companies affiliating their brand with her.'

TARA PALMER-TOMKINSON

Tara Palmer-Tomkinson is popular with a lot of people

BIKINI ACTION:

The original London It-girl was known for her drug habit during the Nineties, but after rehab, her appearance on the first series of I'm A Celebrity in 2002 was the perfect remedy.

AFTER THE JUNGLE:

Tara, 31, exploded into our living rooms.

She appeared on Top Gear and Footballer's Wives.

Just finished filming canine show The Underdog for Living TV and has been recording her debut album, Flawed, since winning Fame Academy last year.

THIS BIKINI'S WORTH:

£400,000. Nick Ede says: 'She is popular with a lot of people and as she has her own family money, this is not really Tara's biggest drive.'